Dossier

Kseniia Chelpan
- RoleArt Director | Visual Consultant | Motion Designer
- Experience8 years in post-production and animation
- CraftMotion Design | 2D Compositing | AI Visual Production
- ArsenalAfter Effects | Figma | Generative AI
Background
My approach sits where two worlds meet: the precision of post-production and the meaning of branding. I started in complex 2D compositing. Today I am an autonomous motion designer at Third What, a Brand Personality Studio. I don't just animate graphics. I build the process, pick the tools and answer for how a brand moves and feels. I know how projects are made by hand. And I know how they have to work inside the bigger strategy.
Values
I'm not a pair of hands for someone else's idea. I work as an equal partner. You know your product and your audience. I know how to turn that into a precise visual form. We trust each other's expertise, respect boundaries and skip the micromanagement. No design for design's sake. Only solutions that work.
Method
The secret of a perfect fit: I never start in the software. First comes research, an audit of the task and time inside your context. My projects work because technical precision meets empathy for the brief. Take the chaos apart into details, and the one right form shows itself.